What is Pay-Per-Click?
Pay-Per-Click is just as it sounds.
Advertisers pay for each click their advertisement receives online.
Before “Google” became a verb, it was a humble search engine, vying for relevance against competitors such as Ask Jeeves and AltaVista. What rocketed Google to the front of the search engine pack was the developer’s ability to measure the relevance of links. If a website heavily mentions farming, it is likely there will be other links within that site about farming, leading to a statistical likelihood that the words within the link itself, or page, would be useful to a user who searched for the same terms, and therefore the link will rank higher within the given search results.
By February of 2002, Google Adwords (now Google Ads) set in place the cost-per-click model that is still in operation today, although much more complex. This bidding model allows advertisers to place bids for the ability to rank the highest within search results. At Marketing Doctors, we are also capable of launching and maintaining campaigns on other search platforms such as Bing and Yahoo, but Google is, by far, the most popular and the highest in user volume.