We make your dollars count. As good stewards of your media funds, our job isn’t to spend your money with reckless abandon, but it is to manage your spend daily, and establish the highest, most predictable, return on your investment. Our focus, as with all services, is to generate targeted traffic that converts to sales. We know that waiting for organic listings to populate isn’t always an option, and being visible is more important than ever.
Search Engine Marketing (SEM) was a term coined to separate the service of pay-per-click (PPC) advertising as opposed to Search Engine Optimization (SEO). One of the first services to monetize searches in search engines, was a company called Overture. Overture’s technology started out generating funds for Yahoo back in the 1990’s. Today, this similar model is the one that drives Google, Bing, Yahoo, Facebook, Instagram and many other social media outlets.
SEM is a great, direct response advertisement with tremendous flexibility to show ads targeting geography, time of day, day of week, and even by specific devices such as mobile, computers, and tablets. Your company only shows an advertisement for specific keyword terms when the user is searching for your service. It is true that organic search results yield better click-through volume, but SEM allows advertisers to determine the best terms that achieve goals (inquiries, applications, and sales.) Once your “money” terms have been identified, it’s best to optimize your pages for those specific keyword terms.
Marketing Doctors is a certified Google Partner, and our certificates can be seen here:
As a goal driven agency, firstly we need to know your primary goals. If you aren’t sure of what you want to do, or how much you can reasonably afford to pay per customer, contact us now and we can help.
Our smallest plans start at $500 USD per month in media spend and go up from there. Marketing Doctors has managed over $6 million dollars in media spend and our accounts do not have upper limits of spend