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What is Pay Per Click?

Pay Per Click is just as it sounds. Advertisers pay for each click their advertisement receives online.

Before “Google” became a verb, it was a humble search engine, competing with Ask Jeeves and AltaVista. What set Google apart was its ability to measure link relevance. If a site mentions farming, links on that site about farming are likely relevant to users, boosting their search rank.

pay per click PPC

In 2002, Google Adwords (now Google Ads) introduced the cost-per-click model, still used today. This bidding system lets advertisers compete for top search result positions. We handle campaigns on Bing and Yahoo too, but Google dominates in popularity and user volume.

Example of PPC search results

What is Google Ads?

Google Ads is Google’s advertising platform where businesses bid for ads to appear when users search matching keywords. By bidding strategically and creating relevant ads, businesses can boost traffic to their website or physical location and even prompt users to call for more information. While we also manage campaigns on Bing and Yahoo, Google’s popularity and user volume make it our primary focus.


Why Does an "Expert" Matter?

Google has updated and renamed its advertising platform, introducing a simplified quick-start guide for new users aimed at assisting less experienced advertisers in launching their first ads quickly. However, despite these simplifications, Google Ads remains complex, with many interrelated variables. Setting up a campaign incorrectly could result in costly mistakes.

Professional Advice
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Google Ads Certification

Any agency or freelancer can claim to be Google Certified, but Google holds the keys to the kingdom. Official Google Certification requires a certain level of media spend, time spent actively working on campaigns, and many exams.

Our agency believes in the phrase “Education is the key to success,” emphasizing the importance of continuous learning in our rapidly evolving technological landscape. Each learning opportunity not only benefits our company but also enhances your chances of success. With a proven track record of successful campaigns, we invite you to join our list of satisfied clients.

What is the cost?

Google Ads is where Google makes about 70% of their revenue, so it is very much a pay to play system.  Based on the keywords selected, an advertiser places bids on the keyword terms.  No one pays until a user clicks on an ad within the search results, and an advertiser recoups those spent ad dollars when the online user buys the product or service being advertised.

pay per click | costo por clic

Due to the variability of these systems, there is no set price per advertisement.  There are a number of factors that impact the keyword bid price including but not limited to, industry, location, product, and current competition.  We recommend clients have an established budget based on how much one is willing to invest in the business to further its success.  For similar reasons, the cost of each campaign Marketing Doctors manages is based on several factors.  Please call or submit contact info for further information.


The Process

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