What is Search Engine Optimization?

Search Engine Optimization, or SEO, is the (largely) unseen process of boosting the quality and quantity of traffic to your website through rankings and algorithms on search engine platforms.  This is a process that takes a certain level of understanding of how to balance quality content, and behind-the-scenes framework to develop and implement a working, and winning, SEO strategy!  At Marketing Doctors, we work with you to define a well-formulated, comprehensive, and highly specific strategy to meet your business goals.

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How does this impact my business?

To make a specific and winning strategy, we need to look into a few factors.  First, your business needs a well-built website that will convey your message in a clear and concise manner to your customer.  Any strategy we implement first starts with a site audit that comes with a comprehensive list of recommendations based on 2 factors: how the consumer will see and interact with your site and how the system algorithms will view keywords and rank your site.  Once we have given our recommendations, we move forward implementing our unique-to-you plan and infuse your website with our fine-tuned techniques to ensure your business’ success.

What are Keywords?

Keywords are phrases or singular words that a consumer enters in a search engine bar.  Based on how well the search engine has ranked the use of keywords within a webpage, determines if it shows first, in the middle, or on the last page of available links for the user to find the answer to their burning questions.  

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How does my site get "Ranked"

There are a number of factors to consider when looking to raise your SEO rankings:

  • Security
  • SEO Markup & Keywords
  • Accessibility
  • Mobile-friendliness
  • Optimized Content
  • Links

to name a few.  The most important of the bunch are security and keywords.  The more relevant your content and keywords are, makes it much more likely that the search engine algorithms will recommend your website over others when a user searches for specific terms.

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The Process

This is a general meeting to understand each individual business and what each is hoping to accomplish through digital marketing.
Within Paid Search, research on the current market, trends, terms, and competition is imperative for a foundational understanding of how best to move forward efficiently and effectively.
A proposal is submitted detailing the specific plan of action to be undertaken for each individual campaign.
Once the proposal has been approved, we get to work! As the campaigns are built, there will be updates provided as to the progress.
Once the campaign has been finalized, we go live and watch your business grow!
Changes and alterations can always be made to ensure the campaign is running as efficiently and effectively as possible.
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