Smart search engine optimization is more than just keywords; it’s about visibility, trust, and long-term growth.
What Is Search Engine Optimization (SEO)?
Search Engine Optimization, or SEO, is the (largely) unseen process of boosting the quality and quantity of traffic to your website through rankings and algorithms on search engine platforms. This is a process that takes a certain level of understanding of how to balance quality content, and behind-the-scenes framework to develop and implement a working, and winning, SEO strategy! At Marketing Doctors, we work with you to define a well-formulated, comprehensive, and highly specific strategy to meet your business goals.
How Does SEO Impact My Business?
To make a specific and winning strategy, we need to look into a few factors. First, your business needs a well-built website that will convey your message in a clear and concise manner to your customer. Any strategy we implement first starts with a site audit that comes with a comprehensive list of recommendations based on 2 factors:
- How the consumer will see and interact with your site
- How the system algorithms will view keywords and rank your site.
Once we have given our recommendations, we move forward implementing our unique-to-you plan and infuse your website with our fine-tuned techniques to ensure your business’ success.
The Marketing Doctors Process
Our step-by-step approach ensures you get customized solutions, expert execution, and ongoing support — every step of the way.
- Consultation
We begin with a personalized consultation to understand your goals, challenges, and opportunities. Our team tailors every campaign to your unique needs.
- Research
Our team dives deep into market trends, audience behavior, and competitor strategies. Clear, focused research lays the foundation for campaign success.
- Proposal
You receive a customized proposal outlining a strategic plan built for your business’s growth. Every recommendation is specific, clear, and actionable.
- Application
Once you approve the plan, we move into action. Our team implements your strategy quickly and efficiently for a seamless launch.
- Launch
Your campaign officially launches with full analytics tracking in place. We monitor early results closely to fine-tune and optimize performance.
- Maintain
We consistently analyze data and make strategic updates as needed. Our goal is to maximize your results and sustain long-term growth.
Let's Review Your Case
Marketing Doctors specialists are standing by to answer your questions, discuss your goals, and prescribe a strategy designed to get measurable results.
One of our team members will follow up within one business day — because your business deserves timely care.
What Are Keywords?
Keywords are phrases or singular words that a consumer enters in a search engine bar. Based on how well the search engine has ranked the use of keywords within a webpage, determines if it shows first, in the middle, or on the last page of available links for the user to find the answer to their burning questions.
How Does My Site Get "Ranked"?
There are a number of factors to consider when looking to raise your SEO rankings, including but not limited to:
- Security
- SEO Markup & Keywords
- Accessibility
- Mobile-friendliness
- Optimized Content
- Links
The most important of the bunch are security and keywords. The more relevant your content and keywords are, makes it much more likely that the search engine algorithms will recommend your website over others when a user searches for specific terms.