What are analytics?
Analytics are the collection and organization of mass amounts of data which is then turned into informational gold! This data is typically historical and is taken from various systems. Analytics uses available data and mathematical equations and algorithms to provide statistics and correlational relationships that aid in the decision-making process. Due to ever-advancing technology, analytics are becoming more and more specific, making them a treasured asset to any business looking to stay up to date and relevant in the continually changing online space.