What are Analytics?
Analytics are the collection and organization of mass amounts of data which is then turned into informational gold! This data is typically historical and is taken from various systems. Analytics uses available data and mathematical equations and algorithms to provide statistics and correlational relationships that aid in the decisionmaking process. Due to ever-advancing technology, analytics are becoming more and more specific, making them a treasured asset to any business looking to stay up to date and relevant in the continually changing online space.
How can Analytics Help My Business?
If you were asked, would you be able to put it a fairly accurate percentage as to where your existing customers first learned about your business? Are they originally led from Facebook, Twitter, Google Maps, or just happenstance?
Information is POWER!
You are doing your business a disservice if you are not getting the most accurate and specific details about your current customers.
If you don’t immediately have an answer to the previous question, your business may benefit from adding analytics to your organization’s toolbox.
Why Choose Us?
Trusting another business with your business is difficult, but we make it easy with a verified and fully open process. Our experts will walk you through all you need to know to understand the data being processed within your analytics dashboard. Don’t miss out on the opportunity to understand valuable insights into your customer’s habits while visiting your web page.
The Importance of Analytics
While many tout the importance of analytics, most are forgetful that not everyone knows what it is. For those not in the “know” analytics are a collection of data which is turned into useable information or statistics. Depending on the various parameters around the information-gathering systems, this data can be used to recognize, understand, and convey meaningful patterns within a data set.
This valuable information allows businesses to track important aspects of their businesses such as:
- Conversion Tracking – the rate of how many people who contact your business or buy versus the number of people who have seen your site overall
- Bounce Rate – The percentage of visitors who visit your page, but leave before interacting with your businesses’ page
- Average Session Duration – The average amount of time a user spends viewing your businesses’ page
- Pages per Session – The number of your businesses’ pages a visitor viewed
How do your customers find you?
- Print Advertisement
- Word of Mouth
Of the ONLINE customers which channel is most widely used?
- Organic Search
- Search Engine Ads
- Social Media
While there are other analytics platforms available, Google Analytics is the most widely used. It also couples very well with Google Ads, should that be something your business is needing as well, to determine the number of online users who have seen your advertisements, verus how many actually interact with your ads and convert into a customer.