Unlock the full power of your marketing with real-time analytics you can trust. We help you track what matters most — so you can make smarter, faster business decisions.
Your Prescription for
Better Marketing Starts Here
What are Analytics?
Analytics are the collection and organization of mass amounts of data which is then turned into informational gold! This data is typically historical and is taken from various systems. Analytics uses available data and mathematical equations and algorithms to provide statistics and correlational relationships that aid in the decision-making process. Due to ever-advancing technology, analytics are becoming more and more specific, making them a treasured asset to any business looking to stay up to date and relevant in the continually changing online space.
How Can Analytics Help My Business?
If you were asked, would you be able to put it a fairly accurate percentage as to where your existing customers first learned about your business? Are they originally led from Facebook, Twitter, Google Maps, or just happenstance? Information is POWER! You are doing your business a disservice if you are not getting the most accurate and specific details about your current customers.
If you don’t immediately have an answer to the previous question, your business may benefit from adding analytics to your organization’s toolbox.
How do customers find you?
Tracking how customers find you is more than just counting visits — it’s about understanding user behavior and intent. Whether through direct traffic, paid search, organic rankings, or referrals, each entry point tells a story that can guide smarter marketing and stronger business growth.
Direct
Direct traffic reflects your brand strength and visibility. These visitors know exactly where they want to go, bypassing search engines and ads, and heading straight to your website. Strong direct traffic can signal loyal customers, repeat visitors, and successful offline or word-of-mouth marketing.
Paid Search
Through paid search advertising, your business can capture high-intent traffic by appearing prominently in search results. Users who click on these ads are often ready to act, making paid search a powerful strategy for fast lead generation.
Organic Search
Organic search traffic comes from users who click on your non-paid listings in search engine results. Ranking well organically means your website is effectively answering users’ questions and offering valuable, relevant information.
Referral
Referral traffic indicates that your business is being mentioned and recommended by others online. Strong referral sources can amplify your credibility, drive highly engaged visitors, and improve your overall digital footprint.
Why are Analytics Important?
Analytics turn raw data into meaningful insights. By tracking key user behaviors and engagement metrics, businesses can recognize patterns, understand customer actions, and make smarter marketing decisions.
With the right analytics, you gain the clarity needed to optimize strategies, improve performance, and drive consistent growth.
Conversion Tracking
Conversion tracking measures how many visitors take a meaningful action on your site, such as filling out a form, making a purchase, or contacting your business — compared to the total number of visitors.
Bounce Rate
Bounce rate is the percentage of visitors who leave your website after viewing only one page, without taking any further action. A high bounce rate can signal that content or user experience needs improvement.
Session Duration
Average session duration shows the average amount of time a user spends actively engaged on your website during a single visit. Longer sessions often indicate better content relevance and user experience.
Referral Pages
Referral pages reveal which outside websites, directories, or social media platforms are sending traffic to your website. Strong referral traffic can indicate strong partnerships and broader brand visibility.
Pages Per Session
Pages per session measures how many different pages a visitor views during one visit. More page views often mean your content is engaging, valuable, and leading users deeper into your website.
Trusting another business with your company is difficult, but we make it easy with a verified and fully open process. Our experts will walk you through all you need to know to understand the data being processed within your analytics dashboard. Don’t miss out on the opportunity to understand valuable insights into your own customer’s habits while they visit your web page.
Industries We Serve
From healthcare to finance to technology, our team understands the unique challenges and opportunities in your field — and tailored strategies to help your grow smarter through healthy practices.
Contractors
Healthcare
Information
& Technology
Direct
Sales
Insurance &
Finance Services
While there are other analytics platforms available, Google Analytics is the most widely used. It integrates with Google Ads, should that be something your business needs as well, to determine the number of online users who have seen your advertisements, versus how many interact with your ads, and convert into a customer.
The Marketing Doctors Process
Our step-by-step approach ensures you get customized solutions, expert execution, and ongoing support — every step of the way.
- Consultation
We begin with a personalized consultation to understand your goals, challenges, and opportunities.
Our team tailors every campaign to your unique needs.
- Research
Our team dives deep into market trends, audience behavior, and competitor strategies.
Clear, focused research lays the foundation for campaign success.
- Proposal
You receive a customized proposal outlining a strategic plan built for your business’s growth.
Every recommendation is specific, clear, and actionable.
- Application
Once you approve the plan, we move into action.
Our team implements your strategy quickly and efficiently for a seamless launch.
- Launch
Your campaign officially launches with full analytics tracking in place.
We monitor early results closely to fine-tune and optimize performance.
- Maintain
We consistently analyze data and make strategic updates as needed.
Our goal is to maximize your results and sustain long-term growth.