How do I list my practice on ChatGPT?
- Find your practice. Sign in to ChatGPT in a browser, open Business Hub from the sidebar, and search for the practice by name. If you find a match, make sure it’s the right practice and location before you claim it.
- Verify your connection to the practice. Use one of the methods Business Hub offers. Depending on the listing, you may be able to use the practice’s phone number, business email, or website domain. If someone else manages your domain, ask them to add the verification record.
- Track the claim and the identity check separately. OpenAI reviews your claim to the listing. Before you can publish edits or see available insights, the person representing the practice also needs to complete identity verification through Persona and receive approval.
If your practice doesn’t appear, look for an Add business option. OpenAI says some eligible online businesses may see it. Its guide says local stores and restaurants can currently claim only existing U.S. listings. If you can’t find your practice and don’t see a way to add it, check the current eligibility rules or ask OpenAI Support about your situation. OpenAI’s Business Hub setup guide
What is ChatGPT Business Hub?
OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. Once OpenAI approves your claim and your identity check, you can use Business Hub to update the listing. When data is available, you can see how often ChatGPT mentions the practice and how often people click through to your website. OpenAI’s launch announcement
If you already manage a Google profile for your practice, keep both listings up to date and check what each platform requires. Marketing Doctors’ guide to Google Business Profile for doctors
Start with the facts patients need. If someone asks whether you offer virtual visits and gets an outdated answer, they may cross your practice off their list without calling. Check which services you offer, where you offer them, who provides the care, and how someone can request an evaluation. Describe your clinicians’ credentials accurately and avoid promises about who will benefit from treatment. OpenAI’s policy for business profiles
What we learned setting up Marketing Doctors
On November 11, we submitted our claim, completed the domain verification step, and opened the business details editor. We used the description field to explain who we help, what we do, and how we work. As we filled it out, we didn’t see clear guidance on how long the description could be.
We tried two versions of our logo in the editor. The white logo almost disappeared against the light preview, and the smaller icon looked enlarged and cropped. We submitted no photos. The Submit button was disabled with two images in the editor. We couldn’t confirm whether there was a three-image minimum. OpenAI’s guide describes the cover photo as optional. OpenAI’s guide to updating business information
Have a short practice description and accurate contact details ready before you start. If you choose to add photos, check the preview and use images that accurately represent the practice. Make sure the address and directions make sense for patients, especially if the address is for an administrative office or you provide care remotely.
What can a practice measure in Business Hub?
OpenAI shows aggregate activity for the past 28 days. A mention for a local business can be an appearance of that location in a ChatGPT result. For an online business, it’s a reference to the business’s website. Website clicks count how often people click through to your site. Discovery topics group the subjects of answers that referenced the business. They don’t reveal individual prompts. A blank metric can mean there’s too little data or that reporting is unavailable. OpenAI’s explanation of profile insights
Start by recording the date range and which figures you can see. Then use your site analytics to see where identifiable visits from ChatGPT landed. Someone reading an educational article may live outside your service area. Someone looking at a service page may be deciding whether to call. If it fits your intake process, ask how they found the practice. Use your practice’s approved systems to see whether inquiries your team can serve turn into appointments.
Keep patient information out of general marketing tools and public AI services. Check OpenAI’s terms before sharing Business Hub figures or dashboard screenshots outside the people authorized to access them. OpenAI’s terms for insight data
Questions about claiming your practice
Which account should claim the practice?
Decide who will manage the listing before you start. Make sure your practice can still access it if an employee leaves or you switch agencies. You can grant access to teammates or an agency through Business Hub so each person can use their own account. If someone already started a draft under a personal account, ask OpenAI Support about your options before opening a new claim. OpenAI’s setup and access guide
What should I do if verification is pending or fails?
Check whether you’re waiting for approval of the business claim or identity verification through Persona. Those are separate reviews. Contact OpenAI Support if Business Hub shows a different status from the email you received, or if you can’t retry a step that failed. Say which step you reached and include the exact error message if you saw one. Remove sensitive information from any screenshots you share. OpenAI’s setup and troubleshooting guide
Will claiming my practice make ChatGPT recommend it?
Claiming the listing lets an authorized person manage the practice’s information. OpenAI says claiming it doesn’t change its visibility, and ChatGPT can still use other sources when answering questions. Take a look at your website, too. If someone lands on a service page from ChatGPT, can they tell who provides the care, where it’s offered, and how to request an evaluation? OpenAI’s setup guide · Marketing Doctors’ guide to AI SEO and traditional SEO
Do we need a Business Agent to claim the listing?
No. A Business Agent is optional and has its own requirements. At launch, OpenAI made it available to eligible U.S. ecommerce and online service businesses with a website. If you’re considering one for your practice, check whether your industry and intended use qualify. OpenAI prohibits these agents from giving advice that requires a professional license or asking for sensitive information, such as health details, without a need for it. OpenAI’s Business Agents Policy
If you’re weighing whether ChatGPT Business Hub belongs in your practice’s marketing plan, talk with us about the services you want patients to find and how you’ll tell whether this channel brings in inquiries your team can serve. Contact Marketing Doctors
Originally published: