What Eric works on today
A practice website has to answer practical questions. Does this clinic see people with my concern? What can it evaluate? What happens if I call? Those questions help the team decide what to build, what to write, and which pages to send people to from search or an ad. Medical website design · Healthcare SEO · PPC for medical practices
Eric also leads research into how people look for care. In Marketing Doctors’ Patient Discovery Study, he served as author and accountable editor. The study examined how traditional search and AI tools responded to healthcare questions. A follow-up article shows how a clinic can take one question, such as “My labs are normal, so why am I still tired?”, and decide what its website can answer and when to explain what an evaluation involves. It includes two worksheets a practice can use with its own patient questions. Patient Discovery Study · Article and worksheets
Career and education
Eric began his digital marketing career at RadioShack.com, where he helped develop and promote the site in its early years. He went on to work at Range Online Media, served as marketing director at PayDay One, and taught at the University of Texas at Arlington. He also served as president of the Dallas/Fort Worth Interactive Marketing Association.
Eric earned a bachelor’s degree in advertising from the University of Texas at Arlington and an MBA in international business from Texas Wesleyan University. He also earned a graduate certificate in Digital Society from UT Arlington’s College of Engineering.